Embraer's mid market strategy, as it surpasses 1,000 sales
JOHN SLATTERY, Head of Sales Finance, Lessor Sales and Asset Management with Embraer, argues the merits of a 100 seat centric airliner in short-haul markets. He details the existing and potential scale of a global market for aircraft in the 70-120 seat range and outlines the strategy and development of Embraer’s E-Jet family of jets. By the end of 2011 China will be the country with the largest fleet of Embraer airplanes, second only to the USA. The OEM has now sold 1000 E-Jets to customers across the globe.

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